Business Post Group PLC has chosen Delta Indigo to implement a CRM platform to meet the requirements of their sales, service and support departments.
Since flotation in 1993, Business Post has grown strongly through organic growth to a position where they now have over 5% of the UK express delivery market. In the UK, they operate through a growing network of over 60 owned and franchised depots. Internationally, Business Post has alliances with European partners for road transport to Europe and Federal Express for air transport anywhere in the world.

Delta Indigo working along side Business Post’s own IT department, will deliver the customer-facing technology platform, which will initially focus on improving their Customer Service and Helpdesk departments.

“Discovery [CRM platform] will touch everyone in Business Post, in every department and across all Business Units” said Guy Buswell, Sales and Marketing Director of the Business Post Group. “It will make a fundamental difference to the way in which we do business and revolutionise the standard of service we are able to provide for customers.”

The system will include interfaces to critical operational systems, which will help improve communication between Business Post sites and their customers.

Over the last three years Business Post has made a significant investment in information technology, which has brought them to the leading edge in the services they provide to their customers. Multiple departments across the UK will now share a single, secure view of the customer, who will benefit from faster, more personalized and more targeted responses to their needs.

This strategy will enhance their customer service efforts, which should lead to higher satisfaction and build upon Business Post’s already impressive customer loyalty. Furthermore, the CRM solution will provide company executives with the visibility needed to manage the sales, marketing and operational divisions more effectively.

With its selection of Delta Indigo professional services, the Business Post Group joins a growing list of international organisations that are relying on Delta Indigo to help them place their customers at the heart of their business operations.