update is Europe's leading vendor of standard Customer Relationship Management (CRM) software.

Generation V

Generation V, an umbrella brand name, is update's new product portfolio, based on the multi-tenancy-enabled marketing.manager 5.0 software. It supports our customers throughout the entire customer lifecycle, from customer acquisition through to services for regular customers.

CRM - the integrative approach

According to META Group, there are three key ingredients of successful Customer Relationship Management (CRM):

Operational CRM: the business processes and technologies that can help improve the efficiency and accuracy of day-to-day customer-facing operations. These include Sales Automation, Marketing Automation and Service Automation.
Collaborative CRM: the components and processes that allow an enterprise to interact and collaborate with its customers. Encompasses speech technology, Web, e-mail, conferences on all available media and personal interaction.
Analytical CRM: the portion of the CRM ecosystem that provides analysis of customer data and behavioural patterns to improve business decisions. Encompasses the underlying Data Warehouse architecture, Customer Profiling / Segmentation Systems, Reporting and Analysis.

Generation V takes the multi-channel approach and is geared towards user mobility. The marketing.manager update.win, update.web and update.pda products set new standards. The combination ofGeneration V with prospect.miner means all aspects of CRM are covered.

update philosophy

By developing new products, update is committed to making a constructive and responsible contribution as we enter the mobile business era.

update.com's software solutions provide a platform for handling all aspects of Customer Relationship Management:

Part of the Generation V product range, marketing.manager is the flexible standard software solution designed to support sales and marketing activities, such as customer data management, contact and sales management and campaign management.
Generation V, update's new product portfolio based on the multi-tenancy-enabled marketing.manager 5.0 software, takes the multi-channel approach and is geared towards user mobility. The marketing.manager update.win, update.web and update.pda products set new standards. Multi-tenancy and the implementation of Application Service Providing (ASP) together with the multi-channel approach are key enhancements to the extensive marketing.manager product family.
update.analytical crm allows CRM databases to be analysed, providing a solid basis for management decisions as well as operative and strategic planning.
All products can be integrated quickly and easily with existing systems and can be implemented on a modular basis, depending on specific requirements.